By Rajnish Tiwari
This booklet specializes in the small automobile phase of India's automobile to give an explanation for the emergence of lead markets. The authors contend that the present realizing of lead markets doesn't sufficiently clarify the enterprise practices which are born out of the intensified globalization of innovation. Lead markets are thought of the most important for the worldwide diffusion of recent items and this booklet investigates even if sustainable lead markets may also emerge in constructing economies, and if that is so, less than which stipulations. The authors query the traditional knowledge and suggest updates and extensions to the lead marketplace conception to higher replicate the altering flooring realities on ground.
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Extra resources for Aiming Big with Small Cars: Emergence of a Lead Market in India
An auto purchase here is a ‘once-in-a-life-time’ investment. While European cars have heavy doors and heavy steering, India is just opposite; it prefers ‘feather touch’. Due to larger family size on average and the tradition of having chauffeur-driven cars, Indian cars, even small ones, need more passenger seats. ”13 This statement shows that the demand structure in the two countries varies considerably, so that the large and growing Indian market for small cars can be hardly served with products developed for Europe.
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Aiming Big with Small Cars: Emergence of a Lead Market in India by Rajnish Tiwari